The Team
Built around the assignment.
We bring together the right people for the work: researchers, strategists, writers, designers, producers, directors, editors, animators, and other specialists who know how to turn complex ideas into communications that work.
That flexible model lets us build a world-class team around your specific needs, without forcing every assignment through the same process or the same set of deliverables.
The core team changes with the work. The standard does not.
The work is led by Fred Surr, who has spent the past three decades helping organizations explain complex ideas, align stakeholders, and move important work into the world.
Fred Surr
President & Creative Director
Fred has spent more than three decades helping organizations make the complex accessible, align stakeholders, and turn important ideas into action. He delivers bottom-line results for clients, particularly those re-inventing energy, automotive, education and healthcare for the 21st Century.
As Co-Founder and Principal of Captains of Industry from 2003-22, he helped create strategic direction for clients in energy, education, public policy, and technology, while simultaneously leading Captains’ in-house production division.
As President of CForward, the work continues: understand the audience; clarify the real challenge; find the story that resonates; and create communications that inspire people to act.
Fred has a BS in Marketing from the Pennsylvania State University and an unwavering dedication to the pursuit of a single digit handicap. He’s also an avid and uniquely untalented hockey player.