Modern Medicine Meets the Information Age
NEW ENGLAND JOURNAL OF MEDICINE
The Challenge
The New England Journal of Medicine is the gold standard of medical knowledge but wasn't regarded as an infotech leader. How do you convince physicians that you're providing the pulse of knowledge for the pace of today? And drive traffic to a world class portal, years in the making?
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The Solution
Let their peers show how they use the site and how it facilitates the 24/7 world in which they operate. And let the top dog at NEJM explain how and why this living, breathing, continuously updated web experience continues a 225-year dedication to the advancement of medical practice.
The Result
Coupled with a campaign in the print and online editions, this series of short films inspired site visits and led to high levels of engagement - making the portal an indispensable part of the working lives of countless medical professionals.