The Challenge

First Wind was poised to become a major player in bringing renewable energy to America.  But their economically viable, responsibly sited projects were getting stalled by resistance at the local level.

The Solution

Reframe the story from "We make renewable energy" to "We rebuild rural communities while helping American achieve energy independence".  And let locals tell the story in films that would speed buy-in of future projects.

The Result

Quite simply, projects got approved and built.  Lots of them. By the time First Wind was acquired for $4+ Billion, they had several hundred MWs of clean, American-made power in operation from Maine to Hawaii.  And had helped rebuild local economies in rural areas across the U.S.