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Fueling a Game-Changing Rebrand
MIT SLOAN SCHOOL OF MANAGEMENT
The Challenge
MIT Sloan's rebrand nailed the 21st spirit and aspirations of the Top 5 business school. So how could they quickly turn "Ideas Made to Matter" into a culture building, mission affirming, fund raising force of nature?
The Solution
First, create a simple yet profound tone poem to breathe life into the phrase. Then let Sloan's shining stars show how they - and the entire Sloan community - were living examples of Ideas Made to Matter.
The Result
The new brand rapidly gained acceptance inside and outside of Sloan. Our short films were the cornerstone of a capital campaign that exceeded its goals in record time. And the brand remains core to Sloan's identity, years later.
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