Bottling Company Culture
AMERICAN BEVERAGE MARKETERS
The Challenge
ABM's cocktail mixers and ingredients were behind more than 60,000 bars worldwide, but they had bigger ambitions. To truly understand what made them the best, you had to visit their plant, see their processes, and most important, meet their people. But what about critical customers and prospects that couldn't make the trip?
The Solution
Create a 30-minute documentary that captures the essence of this passionate band of characters and their fanatic dedication to being the best in the world at what they do.
The Result
The film became a cornerstone of client marketing, and catchphrases from the piece are now part of company culture. As the company more than doubled in size, the film was updated to reflect new products and packaging, but the core message remains intact.